The rural community of Pierson was first founded in the 1800s and is best known as an international center for fern production. This delicate greenery is grown in Pierson and exported throughout the world for use in floral arrangements and other decorations. The area’s ferneries have earned the community the distinction of “Fern Capital of the World.” Agriculture has remained vital to the local economy, and many of the residents in this area can trace their heritage through the generations back to the town’s founders. The Town of Pierson is located along U.S. Highway 17, the northern-most incorporated town in Volusia County. Residents of Pierson enjoy a hometown environment in close proximity to the vast recreational amenities available in St. Johns River country. Unique museums, historic districts, and scenic parks are just a few of the attractions. In addition to camping, swimming, boating, hiking, and biking, the area offers world-class fishing.